The Never Ending Question.....
"What is the Best Sales Pitch?"
Well from someone that has studied business and sales for many years, there is no right way.
**The best way to make a sale is to make it UNIQUE in the sense where its FRESH and INFORMATIVE.
Most of us are to concerned that we messed up on our script or have stumbled over a word or 2. The customer doesn't care!
They just want the information pitched to them to scream VALUE or BUY ME!!! When you watch those infomercials in the middle of the night with one eye open, half of you are blown away because it screams..
VALUE AND BUY ME!!
Create that value with your product!!
How?
Find their pain points!!!
Step 1: Initially introducing yourself (not making it all about business at first glance) and then streamline into your sales pitch.
Step 2: Ask an open ended question.. smell the bait.. and then hook the fish. Listen to their response and stack your product with all its VALUE.
Step 3: Still finding a ton of rebuttals after all that, Bring in the Greed Factor.
i.e. By the way, its funny you say that because we have seen some amazing success/ everyones loving it/ your neighbors down the road bought it...
Guess what?! If your uncles, sisters, daughters, neighbors, brother is doing it/ buying it... they want it.
As consumers, we want to feel a certain level of security and comfort on what we are buying. So essentially you have to make your product appear as though its the latest smart phone. Everyones lining up for it, its selling like hot cakes.
So that no, will eventually turn into a yes. A little bit of that reverse psychology.
Step 4: If all else fails, from the clients pain points stated earlier(derived from the open ended questions) suggest or simply TELL the client what he needs to fix his situation and how you can assist.
At the end of the day, your services will eventually become appealing or not.
If not, leaving on a good note with an immense amount of sincerity will grant you and your company a potential future opportunity with one of their business partners or friends.
Word of mouth <- You can never put a price to that!
A great philosophy to keep in mind while making sales calls:
A Sale Is made on Every Call, Either you sold the client on your product or they sold you on why they can't buy the product.
-Boiler Room, Ben Affleck-
Anthony F.
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