Building Relationships

We all want to be loved and appreciated!

Well guess what?

***It's time to make our customers and clients feel that love and appreciation.

Most of us call with one intention, reach for their pocket books. 

Unfortunately, that sends up alarms for every consumer. 

Referring back to one of my previous posts, I stated to build that value. Well along with building that value you must build a:

Relationship!

When building up the foundation of a solid relationship, the possibilities are endless. Why? 

1. Customer feels you have their best interest in mind
2. Certain level of security/reassurance
3. Ability to bring down the front or wall that is up
4. Ability to establish a common ground and build a stronger overall business venture/partnership
5. Comfort to reach out to for additional business or advice in general

Establishing a strong relationship can really determine the extent to which the person does business. I know personally it makes me feel at ease when I can trust and relate to the sales person.

i.e. Got a sales call today from the Local Newspaper. The woman read from the script and literally didn't miss a bet. I cut her off and asked a few questions and failed to deliver on several attempts to answer my pain points. On top of that, I dropped subtle hints about myself and she didn't care to at least acknowledge or elaborate on those topics.

 A sales call that can deviate a little off the business topic usually makes the person feel like: "Damn, they didn't call just for my money." When in actuality you did. haha 

So build the Value, Build the relationship and you will soon see your clientèle grow and your pocket books grow!

Anthony F.
-The Young Insider-

Revisioned by: Frankie Guiliano