As we journey from business to business, we may come to the realization that we are probably not the First nor Last person to walk through those doors to pitch this client.
So what makes me different?
How will I close this sale?
- Personality,
- Price,
- Relationship,
- Customer Service and Overall a…
Lasting Impression
This is critical in our increasing competitive market.
As businesses continue to suffer, they will soon becoming after your clients or soon your prospects.
These businesses(prospects/clients) will be faced with tough decisions, unless you simply make it easy for them.
Sales Guy #1
They are pitched by your “average guy” who elaborates on several options on how to better their business production
- Presents relatively valuable information
Comes in very lively and full of personality. Takes the time to learn about your business and comes off very genuine
- also Presents valuable information
This all seems pretty basic from an outside point of view, but many of us fear inserting our personalities during a meeting/proposal because we fear it comes off unprofessional or simply makes us look non-creditable.
That is simply not the case as long as you don’t present your as those things. Adding personality simply gives the prospect something/someone to relate and it is the first step to building a business relationship.
A great example of someone adding personality into their daily routine is:
Emeril Lagasse
He took your everyday cooking show into a 30 minute fun-filled entertainment bonanza.
He has been able to add entertainment to his show and still be known for his amazing culinary skills. He simply added some flare and personality.
He has simply separated himself from the Pack.
This is what has to be done with current Sales Departments and Businesses or else that they will find themselves fighting to stay in business.
Take a look at what you currently do and see if you can “professionally” add your personality or simply just a Personal Touch.
Good Luck!
Anthony F.
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