xmlns:fb='http://ogp.me/ns/fb#' The Art of $ales 101

Monday, October 4, 2010

Lasting Impression


As we journey from business to business, we may come to the realization that we are probably not the First nor Last person to walk through those doors to pitch this client.

So what makes me different?

How will I close this sale?

  • Personality, 
  • Price, 
  • Relationship, 
  • Customer Service and Overall a…

Lasting Impression


This is critical in our increasing competitive market.

As businesses continue to suffer, they will soon becoming after your clients or soon your prospects.
These businesses(prospects/clients) will be faced with tough decisions, unless you simply make it easy for them.

Sales Guy #1

They are pitched by your “average guy” who elaborates on several options on how to better their business production
    • Presents relatively valuable information
Sales Guy #2

Comes in very lively and full of personality. Takes the time to learn about your business and comes off very genuine
  • also Presents valuable information
Naturally you will find yourself leaning towards the one who seemed Genuine and Full of Personality.

This all seems pretty basic from an outside point of view, but many of us fear inserting our personalities during a meeting/proposal because we fear it comes off unprofessional or simply makes us look non-creditable.

That is simply not the case as long as you don’t present your as those things. Adding personality simply gives the prospect something/someone to relate and it is the first step to building a business relationship.

A great example of someone adding personality into their daily routine is:

Emeril Lagasse


He took your everyday cooking show into a 30 minute fun-filled entertainment bonanza.

He has been able to add entertainment to his show and still be known for his amazing culinary skills. He simply added some flare and personality.

He has simply separated himself from the Pack.

This is what has to be done with current Sales Departments and Businesses or else that they will find themselves fighting to stay in business.

Take a look at what you currently do and see if you can “professionally” add your personality or simply just a Personal Touch.

Good Luck!

Anthony F.

Tuesday, August 24, 2010

Finding the Right Seasoning

With every client comes:
  •  A new challenge
  • A new opportunity 
  • A new order of business.

The biggest thing you must realize is that your script isn't always going to work. Therefore you got to find:

The Right Seasoning

For the most part, the typical Salt and Pepper will work for the average client/prospect. But everyone knows, there are those toughies that will give you some headaches, but with a little bit of candor, it will pay off in the long run. Well unfortunately, in these situations you may need some cayenne pepper and some sugar to simmer things down a bit or spice things up a bit. Depending on your order of business or for this matter flavor. 

Before I confuse everyone, what I'm getting at is with every client/prospect has to be handled with a certain unique twist. 

Why?

We all have different personalities and have a different perspective on different opportunities aka your services.

So how we find a way to tailor that unique perspective? 

Good ole Questions! Ask the right questions that will gear towards your offerings and you will soon see that no matter where your client/prospect turns they will have it answered by you with your solution/service.

Now its time to CLOSE!!! 

P.S. Don't be afraid to let them know that your services might not be for them, they always love that! :) 

More enjoyable ramble!

-Anthony F.-

Revisioned by: Frankie Guiliano